Tuesday, December 18, 2007

Mensajeros de la Paz

59 W 12th Street . December 19, 2007 . 12:35 am .


Jubilee is an orphan and he lives in Terra Firme.

His only possessions are a box, some newspapers and a sign.

I've never seen him but have recently read a lot about him.


Jubilee is the avatar for
Mensajeros de la Paz, a Spanish NGO that creates foster homes for poor children and old people in Real Life. Jubilee's objective is not exclusively to go after people's money (Linden or other) but to reach out to an audience that's very hard to get to... henceforth he just talks to people, makes friends, sits in strategic locations e.g., the NBC Christmas Tree (very PR of him), and tries to get as much exposure as any other homeless person would. The kid's presence has in fact made many Second Life residents uncomfortable and probably more socially aware.

I'm not sure that I would ever talk to a Manhattan homeless person as I would here if I ever
find Jubilee... probably not (the pictures I've seen of him make me want to go out and hug him) but Mensajeros de la Paz in a strange way is achieving its objective and building a whole new layer over the mere concept of fundraising.

Ho, ho, ho!


T

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